Describe the wedding or the shoot here. Try to use the keywords right up in the first sentence. For example for a Stockholm wedding, people would google Stockholm wedding photographer. And you could in turn start the piece with "As a wedding photographer in Sweden, I always love a wedding in our beautiful Stockholm. Anna & Magnus got married in one of my favourite venues, venue name, on a beautiful summery day in July. The day was filled with..." You know, stuff like that. Get a bit creative. The main keywords are up in the page hero, you can see that from the subheading (wedding photography + country or city or alternatively there could be something like "Newborn photography at home") and the headline that is both very descriptive and search-term friendly, but adds a little character and personality. Makes people want to click on it.